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West Coast Choppers is a custom motorcycle shop and clothing brand founded by Jesse James in 1992. Based in Long Beach, California, the company gained fame for its unique and innovative motorcycle designs. West Coast Choppers quickly became a household name in the motorcycle industry, known for its high-quality craftsmanship and attention to detail. The brand also gained widespread recognition through its appearances on television shows like "Monster Garage" and "Jesse James Is a Dead Man." With a focus on creating custom motorcycles, apparel, and accessories, West Coast Choppers has built a loyal following of motorcycle enthusiasts and fans of the brand's edgy and rebellious style.