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GoCompare is a British financial services comparison website that helps users find the best deals on a range of products, including car insurance, home insurance, and energy providers. Founded in 2006, the company has become known for its catchy television advertisements and its mascot, Gio Compario. GoCompare allows users to compare prices and features of various financial products, offering a simple and easy-to-use platform to help consumers make informed decisions. The website also provides information and tips on how to save money and get the best deals. GoCompare has become a popular choice for those looking to save money on their household bills and insurance premiums, and has established itself as a trusted and reliable comparison site.