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The World Gold Council is the market development organization for the gold industry. It works to stimulate and sustain demand for gold, provide industry leadership and be the global authority on the gold market. The organization is funded by the world's leading gold mining companies and is a key source of information and research on the global gold market. The World Gold Council also works to promote the use of gold as an investment and as a component of a diversified investment portfolio. It provides insights, analysis, and data on the gold market and aims to educate and inform investors, policymakers, and the general public about the benefits and uses of gold.