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Wealthfront is a financial technology company that provides automated investment and financial planning services. It offers a wide range of investment options, including stocks, bonds, and exchange-traded funds (ETFs), and uses a combination of algorithms and human input to create personalized investment portfolios for its clients. Wealthfront also offers financial planning tools, such as retirement planning and college savings calculators, to help users set and achieve their financial goals. The company's platform is designed to be user-friendly and accessible, with low fees and minimums, making it an attractive option for individuals looking to invest and plan for their future without the need for a traditional financial advisor.