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Urban Native Era is a fashion and lifestyle brand that celebrates and honors Indigenous culture, traditions, and identity. The brand seeks to challenge stereotypes and misconceptions about Native people by creating contemporary and stylish clothing and accessories that reflect their heritage. Urban Native Era also aims to empower and uplift Indigenous communities by showcasing their art, music, and voices through various projects and collaborations. The brand's mission is to bridge the gap between traditional and modern Indigenous cultures, while also promoting social and environmental responsibility. With a focus on authenticity and representation, Urban Native Era is dedicated to promoting a positive and accurate narrative of Native peoples in today's urban society.