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Uni Watch is a popular blog and website dedicated to the world of sports uniforms and athletic aesthetics. Founded by journalist Paul Lukas in 1999, Uni Watch provides in-depth analysis, news, and commentary on the design, history, and cultural significance of sports uniforms across a wide range of sports, including football, basketball, baseball, hockey, and more. The site covers topics such as uniform changes, rebrands, throwback uniforms, and the impact of corporate branding on sports aesthetics. Uni Watch also engages in reader participation, with regular features such as uniform design contests and reader-submitted uniform observations. With a dedicated following of sports fans, designers, and uniform enthusiasts, Uni Watch has become a go-to source for all things related to sports uniforms.