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Under Armour is an American sports and casual apparel brand that was founded in 1996 by Kevin Plank. The company is known for its high-performance athletic wear and innovative sports gear, including clothing, shoes, and accessories. Under Armour has become a popular choice for athletes and fitness enthusiasts due to its focus on quality, comfort, and cutting-edge technology. The brand's mission is to make athletes better through passion, design, and the relentless pursuit of innovation. Under Armour has also expanded its product line to include casual wear and has become a prominent name in the fashion industry. The company has a strong presence in the global market and continues to be a leading choice for those seeking high-quality athletic and casual apparel.