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Tokidoki is a Japanese-inspired lifestyle brand that was founded in 2005 by Italian artist Simone Legno. The name "Tokidoki" translates to "sometimes" in Japanese, reflecting the brand's philosophy of embracing the unexpected and celebrating the beauty of diversity. Tokidoki is known for its colorful and whimsical designs, featuring characters such as Donutella, Moofia, and Cactus Friends. The brand offers a wide range of products including apparel, accessories, toys, and cosmetics, all adorned with its signature playful and vibrant artwork. With a focus on spreading joy and positivity, Tokidoki has gained a devoted following and has collaborated with numerous popular brands and artists. Its unique and imaginative designs continue to captivate fans around the world.