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ThinkTV Australia is the marketing and research firm representing the television industry in Australia. It works to promote the power and effectiveness of television as a medium for advertisers and brands. ThinkTV provides insights, research, and resources to help advertisers and agencies understand the impact of TV advertising and make informed decisions about their marketing strategies. The organization aims to showcase the value of TV as a platform for reaching and engaging with audiences, highlighting its ability to drive business growth and deliver strong return on investment. ThinkTV is committed to advocating for the TV industry and helping advertisers harness the full potential of television as a key component of their marketing mix.