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The Woolmark Company is a global authority on wool, representing the world's leading wool manufacturers and promoting the use of wool in fashion, textiles, and interior design. Established in 1964, the company aims to highlight the versatility, sustainability, and luxury of wool through its iconic Woolmark symbol, which signifies quality and assurance. The company works with designers, brands, and retailers to showcase the benefits of wool, from its natural performance characteristics to its environmental credentials. The Woolmark Company also conducts extensive research and development to drive innovation in wool production and processing, as well as educates consumers and industry professionals about the unique properties of wool. Through its initiatives, the company continues to position wool as a premium and sustainable fiber in the global market.