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The Inertia is a digital media company that focuses on surf, snow, and outdoor lifestyle content. It was founded in 2010 and has since become a leading source for news, opinion, and photography in the action sports world. The website features a wide range of articles, videos, and interviews, covering everything from environmental issues to athlete profiles. The Inertia also hosts events and produces its own original content, including films and documentaries. With a mission to inspire and engage its audience, The Inertia is dedicated to promoting a healthy and sustainable lifestyle while celebrating the thrill of outdoor adventure.