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Sub Pop Records is an independent record label based in Seattle, Washington. Founded in 1986 by Bruce Pavitt and Jonathan Poneman, the label has played a significant role in the development of the grunge and alternative rock music scenes in the Pacific Northwest. Sub Pop is known for signing influential bands such as Nirvana, Soundgarden, Mudhoney, and The Postal Service. The label has a diverse roster that includes indie rock, punk, and folk artists, and has helped to launch the careers of many notable musicians. Sub Pop is also known for its iconic logo and has become synonymous with the Seattle music scene.