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So iLL is a climbing and outdoor lifestyle brand that designs and manufactures high-quality climbing shoes, apparel, and accessories. The company was founded in 2002 by Daniel Chancellor and began as a small hold-making company for rock climbing walls. Over the years, So iLL has expanded its product line to include a wide range of climbing gear and lifestyle products that cater to both indoor and outdoor climbers. Their products are known for their innovative designs, durability, and performance, making them popular among climbers of all skill levels. So iLL is committed to promoting a culture of adventure and exploration, and their products are designed to inspire individuals to push their limits and embrace the thrill of climbing.