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Shop Local Appleton is a community-focused initiative in Appleton, Wisconsin that encourages residents to support locally-owned businesses. The organization aims to highlight the unique offerings of small businesses in the area and promote the idea of keeping money within the local economy. Through various events, promotions, and campaigns, Shop Local Appleton seeks to create a sense of community pride and foster connections between businesses and patrons. By supporting local businesses, the initiative aims to help create a stronger, more vibrant local economy and preserve the character of Appleton. Whether it's shopping, dining, or seeking out services, Shop Local Appleton encourages residents to consider the impact of their spending and make a conscious effort to support the businesses that make their community special.