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Sharebuilder is an online brokerage firm that offers a unique investment approach for individuals looking to build and manage their investment portfolio. It allows users to invest in stocks, exchange-traded funds (ETFs), and mutual funds through a simple and automated investment process. Sharebuilder's key feature is its dollar-cost averaging investment strategy, which allows investors to regularly invest small amounts of money over time, reducing the impact of market volatility on their investments. Sharebuilder also offers educational resources, research tools, and investment advice to help users make informed investment decisions. With its user-friendly platform and low-cost investment options, Sharebuilder is a popular choice for novice investors looking to start their investment journey.