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SANRIO is a Japanese company known for creating adorable characters and merchandise. Founded in 1960 by Shintaro Tsuji, SANRIO has become a global phenomenon, with its most famous character being Hello Kitty. The company's wide range of characters include My Melody, Gudetama, and Keroppi, all of which have gained popularity with fans of all ages. SANRIO's products include stationary, clothing, accessories, and home decor, all featuring their iconic characters. The company also operates theme parks and restaurants around the world, allowing fans to immerse themselves in the colorful and charming world of SANRIO. With a focus on spreading happiness and friendship, SANRIO continues to captivate audiences with its endearing characters and merchandise.