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Ruffer LLP is a London-based investment management firm that was founded in 1994. The company specializes in multi-asset investing, managing portfolios for individuals, families, and institutions. Ruffer is known for its conservative investment approach, focusing on capital preservation and seeking to deliver long-term, positive returns irrespective of market conditions. The firm's investment philosophy is centered around the belief that traditional asset classes such as stocks and bonds are not always reliable sources of returns, and they aim to provide clients with a more diversified and resilient investment strategy. With a focus on risk management and a long-term perspective, Ruffer has built a reputation for delivering consistent and reliable investment performance for its clients.