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A rich audience refers to a demographic group that has a high level of disposable income and purchasing power. These individuals typically have high levels of wealth and are able to afford luxury goods, high-end products, and premium services. Marketers and businesses often target this audience because they have the ability to spend more on products and services, making them an attractive customer base. Rich audiences are often found in urban areas, and they are typically well-educated and well-traveled. They are also likely to have sophisticated tastes and preferences, making them a desirable target for businesses in industries such as luxury retail, travel, and high-end hospitality. Understanding the needs and preferences of a rich audience is crucial for businesses looking to capture their attention and loyalty.