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Retailability refers to the ability of a product or service to be sold in a retail setting. It encompasses various factors such as market demand, pricing, packaging, and overall appeal to consumers. A product's retailability is crucial for its success in the market, as it directly impacts its ability to attract and retain customers. Retailers often evaluate the retailability of products before deciding to stock them in their stores, considering factors such as profit margins, shelf space, and customer demand. In today's competitive retail landscape, having strong retailability is essential for brands and businesses to stand out and thrive. It requires a deep understanding of consumer behavior, market trends, and effective marketing strategies to ensure that products are not only sellable but also desirable to customers.