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Porsche Design is a luxury lifestyle brand that was founded in 1972 by Ferdinand Alexander Porsche, the grandson of the founder of the Porsche car company. The brand is known for its sleek, minimalist and high-quality products that range from fashion and accessories to eyewear, timepieces, electronics and home goods. The design philosophy of Porsche Design is rooted in the principles of innovative engineering, functional design and timeless elegance, reflecting the same values that have made the Porsche car brand so iconic. The brand's products are designed to cater to the needs and desires of discerning individuals who appreciate the fusion of form and function, and who seek to make a statement with their lifestyle choices. With its strong heritage and emphasis on craftsmanship, Porsche Design has become synonymous with luxury, sophistication and innovation.