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Plum Fintech is a financial technology company that offers an AI-powered personal finance assistant. The app helps users to save money by analyzing their spending patterns and automatically setting aside small amounts of money into a savings account. Plum also provides investment options, such as stocks and cryptocurrencies, and offers insights and recommendations on how to improve financial health. The company aims to make managing money easier and more accessible for everyone, regardless of their financial knowledge or expertise. Plum Fintech's mission is to empower individuals to take control of their finances and achieve their financial goals through innovative and user-friendly technology.