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Pink Truth is a website and online community that aims to educate and empower consumers about the multi-level marketing company, Mary Kay. The website provides a platform for former Mary Kay consultants to share their experiences, both positive and negative, in order to inform and warn others about the potential pitfalls of joining the company. Pink Truth also offers resources and information about the direct sales industry, including analysis of sales tactics, financial realities, and the impact on individuals' personal and professional lives. The website advocates for greater transparency and consumer protection within the direct sales industry, and encourages individuals to critically evaluate the promises and practices of companies like Mary Kay before getting involved.