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Pinduoduo is a Chinese e-commerce platform that is known for its social shopping features. It was founded in 2015 and has quickly gained popularity in China, particularly among price-conscious consumers. Pinduoduo's unique selling point is its group buying model, where users can team up with friends or other shoppers to purchase items at discounted prices. The platform offers a wide range of products, including electronics, fashion, household goods, and fresh produce. Pinduoduo has also integrated social media elements, such as sharing deals with friends and participating in group buying activities. The company has experienced rapid growth and has become a major player in China's e-commerce market, serving millions of users and attracting significant investment from both domestic and international sources.