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Pinch of Nom is a popular food blog and cookbook series created by Kate Allinson and Kay Featherstone. The duo started the blog to share their healthy and delicious recipes as they embarked on their own weight loss journey. Their recipes are focused on creating tasty meals that are also low in calories and suitable for those following a weight loss plan. Pinch of Nom has gained a massive following due to its practical and easy-to-follow recipes, with a focus on using simple, affordable ingredients. The blog has since expanded into a bestselling cookbook series, with each book containing a wide range of recipes for breakfast, lunch, dinner, and snacks, all designed to help people achieve their weight loss goals without sacrificing flavor.