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On Market Bookbuilds are a method used by companies to raise capital by offering new shares to the public. This process involves the company appointing an underwriter or investment bank to act as an intermediary and facilitate the offering. The underwriter will then actively market the new shares to potential investors, gathering indications of interest and setting the price based on demand. This allows the company to determine the market's appetite for the new shares and set a price that reflects investor interest. On Market Bookbuilds provide transparency and price discovery, as the offering is conducted in an open market environment. This method is commonly used for initial public offerings (IPOs) and secondary offerings.