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Numeris is a Canadian audience measurement organization that provides data and insights into media consumption habits. It was established in 2014 as a result of the merger between the Bureau of Broadcast Measurement (BBM) and the Television Bureau of Canada (TVB). Numeris is responsible for collecting and analyzing audience data for television, radio, and digital platforms. The organization uses a variety of methods, including diaries, meters, and online panels, to gather information on what Canadians are watching, listening to, and engaging with. This data is then used by broadcasters, advertisers, and media agencies to make informed decisions about programming, advertising, and marketing strategies. Numeris plays a crucial role in the Canadian media industry by providing reliable and comprehensive audience measurement data.