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Niantic is a software development company known for creating popular augmented reality (AR) games and applications. Founded in 2010, the company initially focused on creating location-based games, such as Ingress, before gaining widespread recognition with the release of the immensely popular Pokémon Go in 2016. Niantic's games use AR technology to blend virtual elements with the real world, encouraging players to explore their surroundings and interact with others in the game. The company has also worked on projects that promote physical activity and community engagement, aiming to create experiences that are both entertaining and socially impactful. Niantic continues to innovate in the AR space, developing new games and technologies that push the boundaries of interactive entertainment.