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LINE FRIENDS is a global character brand featuring a diverse range of lovable and iconic characters, originating from the messaging app LINE. The brand offers a wide array of products including plush toys, accessories, stationery, and home goods, all featuring the adorable and charming LINE FRIENDS characters. The brand has gained immense popularity worldwide, with its flagship stores and themed cafes in major cities such as Seoul, Tokyo, and New York. Each character has its own unique personality and story, appealing to fans of all ages. From the mischievous Brown the bear to the fashionable and chic Sally the chick, LINE FRIENDS has captured the hearts of millions with its endearing characters and high-quality merchandise.