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LIMRA, also known as the Life Insurance Marketing and Research Association, is a worldwide research, consulting, and professional development organization for the insurance and financial services industry. Established in 1916, LIMRA provides its member companies with a wide range of services and programs to help them improve their marketing and distribution strategies, increase their operational efficiency, and enhance their overall business performance. LIMRA conducts research on consumer trends, market conditions, and industry best practices, and offers training and development programs for insurance and financial professionals. The organization also hosts conferences, webinars, and other events to facilitate networking and knowledge sharing within the industry. With its comprehensive resources and expertise, LIMRA plays a crucial role in advancing the success and sustainability of the insurance and financial services sector.