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Life Is Good is a clothing and accessories brand that promotes positivity and optimism. The brand was founded by brothers Bert and John Jacobs in 1994, with the goal of spreading good vibes and encouraging people to focus on the good things in life. Their signature "Life Is Good" slogan and cheerful, colorful designs have become synonymous with the brand's message of gratitude, optimism, and simplicity. In addition to their clothing line, the company also donates 10% of its net profits to help kids in need through the Life is Good Kids Foundation. With its uplifting message and commitment to giving back, Life Is Good has become a beloved and iconic brand that inspires people to embrace a positive outlook on life.