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Kogan is an Australian online retailer that offers a wide range of consumer electronics, homewares, appliances, and more at competitive prices. Founded in 2006 by Ruslan Kogan, the company has grown to become one of the largest online retailers in Australia and New Zealand. Kogan has a strong focus on providing high-quality products at affordable prices, often sourcing directly from manufacturers to cut out middlemen and pass on the savings to customers. The company also offers its own branded products, including smartphones, TVs, and home appliances. With a commitment to customer satisfaction and a user-friendly online shopping experience, Kogan has become a popular choice for consumers looking for great deals on a variety of products.