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KJUS is a Swiss-based premium sportswear brand that specializes in high-performance ski and golf apparel. The company was founded in 2000 by Olympic ski champion Lasse Kjus and entrepreneur Didi Serena. KJUS is known for its innovative and technologically advanced designs, using cutting-edge materials and construction techniques to create functional and stylish clothing for active individuals. The brand's mission is to provide athletes and outdoor enthusiasts with the highest level of comfort, freedom of movement, and protection from the elements. KJUS products are designed with a focus on sustainability and environmental responsibility, using eco-friendly materials and production processes. With a commitment to quality and performance, KJUS continues to be a leading choice for athletes and outdoor enthusiasts around the world.