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Kari Traa is a Norwegian sportswear brand that was founded by the Olympic freestyle skier of the same name in 2002. The brand is known for its high-quality and stylish activewear designed specifically for women. Kari Traa's clothing and accessories are inspired by the founder's own active lifestyle and are designed to provide both functionality and fashion. The brand's products are popular among athletes and outdoor enthusiasts for their innovative designs, comfortable fit, and use of technical materials. Kari Traa promotes a message of empowerment and confidence for women, encouraging them to embrace their active lifestyles and pursue their passions. The brand has gained international recognition and has a strong presence in the sports and outdoor industry.