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JOOP is a German fashion and lifestyle brand known for its modern and innovative designs. Founded in 1986 by Wolfgang Joop, the brand has grown to become a prominent player in the fashion industry, offering a wide range of clothing, accessories, and fragrance products. JOOP is recognized for its bold and contemporary style, often incorporating vibrant colors and unique patterns into its collections. The brand's clothing line features a mix of casual and formal wear, while its accessories range from sleek handbags to stylish eyewear. JOOP's fragrances are also highly popular, with a diverse selection of scents for both men and women. With its focus on quality and trendsetting designs, JOOP has established itself as a leading name in the fashion world.