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Johnny Cupcakes is a clothing brand founded by Johnny Earle in 2001. The brand is known for its unique and quirky designs that often feature cupcakes and other baked goods. What started as a simple T-shirt business out of the trunk of Johnny's car has grown into a global brand with a cult following. The brand has a strong focus on storytelling and creating a unique customer experience, with each of its stores designed to look like a bakery. Despite the playful and lighthearted aesthetic, Johnny Cupcakes has gained a reputation for high-quality and limited-edition merchandise, making it a sought-after brand for collectors and fans of streetwear. With a strong online presence and collaborations with other brands, Johnny Cupcakes continues to be a prominent figure in the fashion industry.