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IRO Paris is a high-end fashion brand that offers a unique blend of Parisian chic and edgy street style. Founded by brothers Laurent and Arik Bitton in 2005, the brand has quickly gained a reputation for its effortlessly cool and modern designs. IRO's collections feature a mix of leather jackets, distressed denim, and statement pieces with a rock 'n' roll edge. The brand is known for its attention to detail, quality craftsmanship, and a distinct urban aesthetic. With a focus on creating pieces that exude an understated luxury, IRO has become a go-to brand for fashion-forward individuals looking to add a touch of French flair to their wardrobe.