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The Investment Funds Institute of Canada (IFIC) is a national association representing the investment funds industry in Canada. It is a non-profit organization that advocates for the continued growth and innovation of the investment funds industry, and promotes the benefits of investment funds to Canadian investors. IFIC also provides education and professional development opportunities for individuals working in the industry, and works to ensure that industry standards and regulations are in the best interest of investors. The organization also conducts research and provides insights on industry trends and best practices, and works with regulators and government bodies to shape policy and regulations that affect the investment funds industry. Overall, IFIC plays a vital role in promoting and supporting the investment funds industry in Canada.