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HUF, short for HUF Worldwide, is a streetwear and skateboarding brand that was founded in 2002 by professional skateboarder Keith Hufnagel. The brand is known for its urban-inspired clothing, footwear, and accessories, and has garnered a strong following within the skateboarding and streetwear communities. HUF's designs often feature bold graphics, unique patterns, and a mix of vintage and modern aesthetics. The brand also frequently collaborates with other artists and brands, further expanding its reach and influence in the streetwear industry. With a focus on quality and style, HUF has become a go-to choice for those seeking edgy and fashion-forward apparel that reflects the urban lifestyle.