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How Brands Are Built is a comprehensive guide to building a strong and successful brand. Written by Matt Egan and Ryan Wallman, the book covers all aspects of brand building, from creating a brand strategy and identity to building brand awareness and loyalty. It provides practical advice and real-world examples to help readers understand the principles of brand building and apply them to their own businesses. The book emphasizes the importance of consistency, authenticity, and customer experience in building a brand that stands out in the market. Whether you're a business owner, marketer, or brand manager, How Brands Are Built offers valuable insights and strategies for creating a powerful and enduring brand.