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Hoonigan is a motorsport lifestyle brand and racing team founded by professional skateboarder and rally driver Ken Block. The company is known for its high-energy, adrenaline-fueled content that includes viral videos of extreme car stunts, racing events, and behind-the-scenes looks at the automotive industry. Hoonigan also produces a range of apparel and accessories that cater to the automotive enthusiast community, featuring bold designs and a focus on performance and quality. The brand has a strong presence in the global motorsport scene, with a team of talented drivers who compete in various racing disciplines, including rally, drifting, and off-road racing. Hoonigan has built a dedicated fan base of car enthusiasts and adrenaline junkies who are drawn to its unique blend of racing, entertainment, and lifestyle content.