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HOKA is a footwear company that specializes in creating innovative and high-performance running shoes. Founded in 2009 by two former Salomon employees, Jean-Luc Diard and Nicolas Mermoud, HOKA has quickly become a popular choice among runners for its signature oversized midsoles and lightweight designs. The brand is known for its maximalist cushioning, which provides excellent shock absorption and support, making it a preferred choice for long-distance runners and trail runners. HOKA's shoes are designed to promote a natural and efficient running gait, while also offering stability and comfort. With a focus on continuous innovation and pushing the boundaries of traditional running shoe design, HOKA has gained a loyal following and continues to be a top choice for athletes of all levels.