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George Lois is an American advertising executive and designer, best known for his innovative and iconic work in the advertising industry. He was the art director of Esquire magazine during the 1960s, where he revolutionized the magazine industry with his bold and provocative covers. His work pushed the boundaries of advertising and design, often incorporating political and social commentary into his campaigns. Lois is also known for his collaboration with major brands such as Volkswagen, MTV, and Tommy Hilfiger. His impact on the advertising world has been profound, and he is considered a pioneer in the industry. Lois has received numerous awards for his work, including induction into the Art Directors Hall of Fame.