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FitFlop is a footwear brand that is known for its comfortable and stylish shoes. The company was founded in 2007 with the aim of creating shoes that not only look good but also promote foot health and provide maximum comfort. FitFlop's signature feature is its biomechanically engineered midsoles, which are designed to absorb shock and diffuse underfoot pressure. The brand offers a wide range of styles including sandals, sneakers, loafers, boots, and slippers, catering to both men and women. FitFlop's shoes are designed to be versatile, allowing wearers to easily transition from day to night, work to play, and everything in between. With a focus on both fashion and function, FitFlop has become a popular choice for those seeking comfortable and supportive footwear.