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Electric Family is a lifestyle brand that aims to unite the electronic dance music (EDM) community and promote positive values through their products. Founded in 2012, the company creates and sells a wide range of merchandise, including bracelets, apparel, and accessories, featuring collaborative designs with popular DJs and artists. Electric Family is also known for its charitable efforts, as they donate a portion of their proceeds to various charitable organizations and causes, including mental health awareness, environmental conservation, and disaster relief. Through their products and philanthropic initiatives, Electric Family strives to empower and inspire individuals to make a positive impact on the world and spread love and unity within the EDM community.