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Direct business lending refers to the process of obtaining financing directly from a financial institution or lender, rather than through a third party or broker. This type of lending is typically tailored to the specific needs of a business, providing a more personalized and flexible approach to obtaining capital. Direct business lending can include various types of financing, such as term loans, lines of credit, equipment financing, and commercial real estate loans. By working directly with a lender, businesses can often benefit from faster approval processes, competitive interest rates, and more favorable terms. This can be especially advantageous for small and medium-sized businesses looking to access the capital they need to grow and thrive.