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Devumi was a social media marketing company that gained notoriety for selling fake followers, likes, and views to individuals and businesses looking to boost their online presence. The company offered services for platforms such as Twitter, YouTube, and SoundCloud, allowing clients to purchase fake engagement to artificially inflate their social media metrics. Devumi's practices came under scrutiny and criticism for contributing to the prevalence of fake accounts and fraudulent activity on social media platforms. In 2018, the New York Attorney General's office launched an investigation into Devumi's practices, leading to the company shutting down and its founder being fined and banned from the social media marketing industry. The case brought attention to the ethical issues surrounding the use of fake engagement in the digital marketing world.