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Cupcake Jemma, also known as Jemma Wilson, is a renowned baker, YouTube personality, and entrepreneur based in the United Kingdom. With her bubbly personality and passion for baking, she has gained a large following on her YouTube channel, where she shares delicious and creative cupcake and dessert recipes. Jemma is the founder of Crumbs & Doilies, a successful bakery in London, and has also published a cookbook called "The Cake Book." She is known for her innovative flavor combinations and intricate decorating techniques, as well as her ability to simplify complex baking processes for her audience. Jemma's warm and approachable teaching style has made her a favorite among baking enthusiasts and has inspired many to try their hand at creating beautiful and delicious treats.