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Cord cutting refers to the practice of canceling traditional cable or satellite TV subscriptions in favor of streaming services. This trend has become increasingly popular as more and more people seek to save money and have more control over their entertainment options. By cutting the cord, consumers can choose from a wide variety of streaming services, including Netflix, Hulu, Amazon Prime Video, and Disney+, to access their favorite shows, movies, and live TV channels. Additionally, many streaming services offer the ability to customize and personalize content, making it easier for consumers to find and watch what they want, when they want. With the rise of smart TVs, streaming devices, and high-speed internet, cord cutting has become a viable and attractive option for many consumers looking to simplify their entertainment choices.