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The Consumer Credit Trade Association (CCTA) is a trade association that represents businesses in the consumer credit industry in the UK. The association is dedicated to promoting responsible lending practices and protecting the interests of both consumers and businesses. CCTA provides support and guidance to its members, helping them to navigate the complex regulatory landscape and maintain compliance with industry standards. The association also works to promote transparency and ethical behavior within the industry, aiming to build trust and confidence among consumers. Through advocacy and representation, CCTA seeks to ensure that the consumer credit industry operates in a fair and sustainable manner, benefiting both businesses and consumers alike.