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The Consumer Bankers Association (CBA) is a trade association that represents retail banks and financial services companies. It is dedicated to advocating for the banking industry and promoting the interests of its members. The CBA provides its members with resources, education, and networking opportunities to help them navigate the ever-changing landscape of consumer banking. The association also works to shape public policy and regulations that affect the banking industry, and provides a platform for industry leaders to collaborate and share best practices. With a focus on consumer protection, responsible lending, and innovation, the CBA strives to ensure that its members are equipped to meet the needs of their customers and drive the growth of the consumer banking sector.